🇰🇷 Gookwaffen 🇯🇵
Old World Underground
🐸 Citizen of the Internet 🐸
Kura Kura Kura is really good. In fact, all of TWICE's Japanese music is really good. Unfortunately it doesn't reach the international audience the way their Korean language music does. Part of the problem is, they release their music through a Japanese label (IIRC it's Sony) who does absolutely nothing to promote it worldwide for reasons I can only guess at.New one (in Japanese) from TWICE:
They released a performance video of Kura Kura Kura the other day which I enjoy more than the regular video. For some reason, TWICE JAPAN calls this a "special dance clip" which is terrible marketing, and caused me to almost overlook it. In two days it has 2 million views, but if it was properly marketed it would have many times that already. Similarly, the Kura Kura Kura video you linked only has 16 million views after a week. If it was aggressively promoted to the international audience, it would have 50 million views by now.
While we're on TWICE, they have been marketing themselves pretty aggressively to the American market over the last year, appearing on many of the big talk shows. I guess Kelly Clarkson (who got really fat, yikes) has a talk show now, because TWICE did a virtual appearance there last week.
I'm not sure how successful TWICE has been with their American promotions, my guess is it hasn't made a big difference, but they are at least trying. A big part of the problem is, none of the TWICE members speak fluent English. The Korean boy group BTS has made huge inroads in the international market because most of their members speak fluent English. BLACKPINK has also made big headway in western markets because three of the members are fluent English speakers. And the only Korean girl group before BLACKPINK that had breakthrough success in western markets was Girls' Generation/SNSD, who featured two Korean-American members who spoke fluent English.
But let's get back to Kelly Clarkson. I still think that her greatest performance was when she got really drunk at a Steel Panther concert and the band brought her up on stage for some of their patented hijinks.